by Dominika DudekKBZ Law & Tax IP Team at the 2026 China Trademark Annual Conference in Xiamen
The IP team of KBZ Law & Tax – Marcin Ociepka, Agnieszka Knapik and Selina Wang took part in the 2026 China Trademark Annual Conference in Xiamen, which lasted from 7th to 9th November 2026.
Organised by the China Trademark Association, the event is one of the leading international gatherings in China’s trademark and brand sector, bringing together IP professionals, law firms, companies, public authorities and industry organisations from China and abroad. This year, KBZ also participated as an exhibitor, giving us an additional opportunity to meet and exchange experience with fellow IP professionals and business partners.
The conference focuses on the full trademark lifecycle, including registration, protection, enforcement, management and commercial use, while also providing an important platform for international exchange and cooperation.
Our participation reflects KBZ’s continued involvement in cross-border IP work and our commitment to strengthening cooperation between European and Chinese clients and professional partners. We were also pleased to welcome our business partners and fellow IP professionals at the KBZ booth during the festival.
As this was already our third time participating in the China Trademark Annual Conference, we were especially happy to return to China, meet many familiar faces and friends, and make new connections.
We look forward to exchanging experience, following current developments in the Chinese trademark market and further developing our international IP network.
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If you are looking for legal support in trademark protection, IP portfolio management or cross-border IP matters between Europe and China, our IP team at KBZ Law & Tax is here to help.
Get in touch with Marcin Ociepka, Agnieszka Knapik or Selina Wang to discuss how we can support your business and international IP strategy.
